4–5×
ROAS across paid channels
DIGITAL MARKETING · GROWTH · PERFORMANCE
I make
growth work
harder.
I’m Avinash Kumar — a full-stack performance marketer connecting paid media, sharp measurement and the technology behind it.
BASED IN DELHI, INDIA9+ YEARS IN DIGITAL
FIG. 01 / AVINASH KUMARPerformance, with the whole picture in mind.
THE WORK, IN NUMBERS
Outcomes
over activity.
A few of the measurable shifts made possible by strategy, testing and getting the fundamentals right.
₹1 Cr+
Annual media budget managed
2×
Monthly sales in three months
5k+
Monthly organic visitors
SELECTED PERFORMANCE SNAPSHOTACROSS CAREER LAUNCHER, XROYALTECH & ADMEDIA
CAREER, IN CONTEXT
Experience
built on impact.
From the foundations of SEO to leading full-funnel growth, each role added a new layer to how I think about performance.
Full experience in my CVCareer Launcher · CL Educate Ltd.
Assistant Manager — Digital Marketing
Own a ₹90 L–₹1 Cr+ annual media budget across Google, Meta and Amazon, delivering 4–5× ROAS. Doubled monthly product sales in three months and grew organic traffic from 3k to 5k+ monthly visitors.
Xroyaltech Pvt. Ltd.
Digital Marketing Manager
Doubled ROAS with tested funnel, landing-page and creative improvements; built integrated SEO and paid-media programs for US clients.
Admedia Digital Labs Pvt. Ltd.
Senior Digital Marketing Executive
Achieved 2× ROAS improvement on US-client PPC accounts through audience, bidding and conversion-funnel optimization, backed by technical SEO and reporting dashboards.
eSign Web Services LLP
SEO Executive Intern
Supported search visibility through on-page optimization, technical audits and site-performance analysis.
STRATEGY MEETS EXECUTION
One connected
growth stack.
From the first impression to the final conversion, I can work across the complete performance loop.
Paid media & growth
Google Ads · Meta Ads · Amazon Ads · Microsoft Ads · ChatGPT Ads · Media planning · Budget allocation · A/B testing
Measurement & insight
GA4 · Google Tag Manager · Search Console · Merchant Center · Conversion tracking · Attribution · Reporting
Web, SEO & CRO
Shopify · WooCommerce · WordPress · Technical SEO · Site speed · Landing pages · Conversion optimization
Lifecycle & leadership
HubSpot · Klaviyo · Interakt · NeoDove · Zapier · Make · Team mentoring · Agency & cross-functional leadership
A LITTLE MORE ABOUT ME
Marketer by instinct.
Builder by nature.
I bring media, measurement and on-site experience under one roof — so the story behind a campaign and the numbers that prove it actually line up.
LEARNING NEXT
MBA, Marketing
Jindal Global Business School · Expected Dec 2027
THE FOUNDATION
BCA, Computers & Web Technologies
Fairfield Institute of Management & Technology · 2014–2018